Many manufacturers have been using the same processes and tools to bring new products to market for the last 35 years—since the Stage-Gate® methodology came into existence. With the introduction of smart, connected products, companies need to mature their product portfolio management processes and innovation tools. In the 6th Product Portfolio Management Benchmark Study, conducted […]
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Here you'll find technology related information in regards to trends, statistics, comparsions, tips to use them successfully and their applications in various sectors.
Are you really innovating? Or just faking it? Every company wants to be a leader in innovation, but how can you tell if your company is really innovating or just going through the motions? In this whitepaper, Carrie Nauyalis, Executive in Residence at Planview, gives you the 5 tell-tale signs to determine if your organization […]
How to build relationships with your customers to find out what they care about. From launching new products to building out marketing campaigns, savvy businesses build plans around concrete customer insights. At their core, customer insights meld market research with shopper behavior and customer sentiment around your brand, offering a lens into what makes the […]
How the best brands go to market. Building a great product is just one part of your process, and now it’s time to launch! In this e-book we breakdown all the steps of the process (pre-, day-of, and post-launch) and also share insights including: 3 steps to position your product and stand out from the […]