Content has a direct impact on commerce. Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in context of the customer’s latest interaction with your brand.It’s no longer enough just to convert – to stay competitive, you need to turn prospects into lifelong fans of your brand. But with commerce channels and buying behavior changing so fast, we all know that’s easier said than done.
Useful, engaging content fuels customer interactions, but that content will be far more useful and engaging if it’s delivered in the context of the customer’s latest interaction with your brand. The combination of personalized content and comm. experiences can be powerful.
But to do that, you need context. You need to understand the customer journey, and understand every individual customer: Where are they on their journey? How did they get there? And where will they go next?
Download the eBook “Commerce: It’s always personal” and learn:
- How essential it is to have a deep understanding of the overall customer journey
- Five top tips for delivering context-driven commerce
- How one company put the vision into action and achieved outstanding results
Whether you opt to go all-in with a complete CMS, and customer experience management platform or decide to use a behavioral database as the core of a best of- breed architecture, the important thing is that everything must work together and talk to each other. A single, integrated platform for content and commerce enables you to deliver the personalized experiences that drive up conversion, wallet share, and retention.
At Sitecore, we believe great commerce results start with great customer experiences. That’s why we integrate Sitecore with the Sitecore Experience Platform and it’s why our Sitecore Experience Database integrates with so many of the leading commerce engines on the market.
You may also like to Read: Robust Data Management Platforms Drive Intimate Customer Experiences