Forward thinking digital businesses recognize the value of an effective Consumer Identity and Access Management (CIAM) solution. It can help organizations to deliver personalized user experiences, build brand loyalty, and drive increased sales.This requires a high performance CIAM platform that has strong functionality in areas including authentication, risk analysis, IoT, consent, and marketing. To help you gain a better grasp of the CIAM landscape, this KuppingerCole Leadership Compass surveys 15 leading vendors and provides market guidance and in-depth analysis.
Consumer Identity and Access Management (CIAM) is a sub-genre of traditional Identity and Access Management (IAM) that has emerged in the last few years to meet evolving business requirements. Many businesses and public sector organizations are finding that they must provide better digital experiences for and gather more information about the consumers who are using their services. Enterprises want to collect, store, and analyze data on consumers in order to create additional sales opportunities and increase brand loyalty.
Know Your Customer (KYC) initiatives, particularly in the financial sector, are another example of the business driver motivating exploration and adoption of CIAM. CIAM goes beyond traditional IAM in commonly supporting some baseline features for analyzing customer behavior, as well as integration into CRM and marketing automation systems. CIAM at first glance seems very much like Customer Relationship Management (CRM) software. However, it differs from CRM in that, with CRM systems, sales and marketing professionals are counted upon to enter the data about the contacts, prospects, and track the sales cycle. The focus of CRM is managing all processes around the customer relationship, while CIAM focuses on the connectivity with the customer when accessing any type of systems, on premises and in the Cloud, from registration to tracking. With CIAM, to some extent similar kinds of information as in CRM systems can be collected, but the consumers themselves provide and maintain this information
Download the report to learn why ForgeRock was named an Overall Leader, a Leader in the Product and Innovation categories, and a Technology Leader in the Product and Innovation matrix. As an Overall Leader, ForgeRock was recognized for the strength of its CIAM platform, market presence, and innovation.