If You can’t Measure it, You can’t Improve it! marketing tactics
Gone are the days of go-with-your-gut style marketing tactics. And so it seems gone are the marketing efforts with the ability to simply and quickly differentiate ROI across multiple channels. Many agencies and marketing teams still struggle to combine and understand the elusive customer, campaign and sales data in one unified, 360-degree view.
Curious how much revenue was attributed to your paid search investments last quarter? Want to prove that some online channels generate higher quality leads than others? Ever log into Salesforce.com or send emails with Eloqua or Marketo? Do you spend hours analysing your Google Analytics? Need to quickly and easily present all of this information in one place?
To understand the whole picture and make fast, data-driven decisions, marketers need dashboards that can show them what’s really happening across all these channels, correlate patterns across multiple metrics, provide a summary and in-depth views of performances, and enable them to make effective decisions on the spot. There is a reason marketing dashboards are a thing now.
For marketers with multiple channel sources, these characteristics are core for dashboards today; objectives-focused, optimised for multiple data sources, visual, interactive, current, and accessible to its audience.
Above all, the metrics for your dashboards must be metrics that are actually relevant to the goals at hand. Your team should be highly selective in determining which metrics earn a spot on your marketing dashboard.
One of the best things is to Pull data from all sources to get full Picture:-
Download this white paper to learn:
- How to measure and share performance outcomes of programs in real-time
- Ways to enable collaboration for agile decision-making
- How to blend data from multiple source channels and select the best metrics for your dashboards
- How to visually showcase data for organisational alignment and client reporting
About examples of colourful, interactive and innovative marketing dashboards.