Rethink how you and your company define “The Customer Experience”
In a market where 78% of consumers abandon a transaction or purchase because of poor service, businesses need to personalize and customize their interactions with customers to remain competitive. A truly personalized customer experience, framed in the context of the consumer’s previous buying patterns and behaviors as well as their current interactions, can mean the difference between engaged, loyal customers or lost business for your company.
However, while many brands are aware of the need for more relevant and contextual customer experiences, most are failing to deliver, with only one in three consumers believing that their favorite companies understand them.
So how can your marketing and merchandising efforts benefit from a connected content-commerce platform? How does it really change how you operate and interact with customers
before and after the sale? Read on to discover five examples of how a natively integrated content and commerce platform delivers a far superior commerce experience for your customer, your marketing and commerce departments, and your brand overall.